Greenpeace accuses Apple of using "dirty energy"

The Apple of data center in North Carolina.

 

A report by the environmental organization leading the energy-intensive service icloud. Apple denies and contests the results of the study.

 

Relations become tense again between Apple and Greenpeace. The environmental organization, which has already forced the manufacturer of the iPhone and the iPad to remove toxic materials from its products, but now attacks the computer infrastructure of Apple. In a report released Tuesday (pdf ), it ranks among the dirtiest in the world with those of Microsoft and Amazon. "Apple is far behind Google and Facebook, taking the lead on this issue. It is a shame for a company that has built its reputation on its difference, "said a spokesman for Greenpeace.

With this report, the environmental organization wants to draw attention to a cause of pollution is still little known. To store and process the billions of data that travels over the Internet each day, the computer giants have built imposing "data centers", data centers that house thousands of computers each. This is what is known as cloud computing, or "cloud computing". However, these buildings require considerable power. "Some people drink the equivalent of nearly 250,000 households in Europe," Greenpeace points.

In recent years, these Internet players are engaged in a technological race to reduce the consumption of their data centers. But Greenpeace, this is not enough. Companies must also look at the type of energy they consume, just like Facebook, which "has taken the first step in the right direction with the construction of a data center in Sweden can be fully powered by renewable energy. "

The installation "the greenest ever built," says Apple

According to Greenpeace, Apple, Microsoft and Amazon are much less virtuous. They settle "quickly by not taking sufficient account of the type of energy, and relying heavily on dirty energy to power their cloud," that is to say, coal and nuclear, in the language of ecological organization. Apple, in particular, has invested $ 1 billion to create one of the largest data centers in the world, North Carolina, where the energy mix leaves a very small place in renewable (2.5%).

Apple quickly responded to these accusations . In a statement, the company revealed that its data center, when fully operational, in fact consume five times less than what Greenpeace has estimated, or 20 megawatts. It also suggests that its data center will be powered by 60% of renewable energy produced on site, thanks to a vast field of solar panels.The installation will eventually be "the greenest ever built," promises a spokesman.

According to the specialized site Data Center Knowledge , "Apple has clearly received a higher rating its energy from coal" if Greenpeace had used the figure of 20 megawatts, not 100. Side of the environmental organization, is welcomed on Tuesday evening that Apple is more transparent about its energy consumption. Amazon and Microsoft, also accused, had not yet responded Wednesday.

 

Steve Jobs Biography Authorized for their Children to Know

Steve Jobs, with pain and too weak to climb stairs a few weeks before his death, he wanted his children to understand why it was not always for them, according to the author of his long-awaited biography.

   "I wanted my children to know me," said Jobs, as quoted by Pulitzer prize nominee Walter Isaacson when he asked the co-founder of Apple authorized biography why total after living a private life, almost ascetic.

   "Never was there for them and wanted them to know why and understand what I did," Isaacson told to Jobs in the last interview in the house of Jobs in Palo Alto, California.

Isaacson said he visited Jobs last a few weeks ago and found him some pain on the ground floor of the house.

Steve Jobs Looking So Weak in ICloud Presentation

   Jobs had settled there because it was too weak to climb stairs and downs, "but his mind remained sharp and his radiant humor," Isaacson wrote in an essay on Time.com appeared to be published by the magazine in the edition of 17 October.

   Jobs died Wednesday at age 56 after suffering for a long time cancer of the pancreas. Outpouring of sympathy around the world emerged and heads of state, leaders of rival companies and fans paid tribute to the man who changed the lives of countless millions across the Macintosh computer, iPod, iPhone and iPad.

   Jobs struggled with health problems but told little about his battle with cancer since an operation in 2004. When he resigned as CEO of Apple in August and gave that place to Tim Cook, said he simply could no longer meet its obligations for the job.

   Apple has imitated the character of its creator to the circumstances of his death, saying only that at the time of death the president was surrounded by his wife, Laurene, and their immediate families. Jobs had four children, the product of two relations.

   The features and funeral arrangements were not disclosed and it is uncertain when the company carried out a planned "celebration" of the lives of Jobs. Officials in Sacramento said that there will be no state funeral or public.

   At Apple headquarters in the heart of Silicon Valley, employees, past and present, the company met with their families under an overcast sky to pay their respects at a makeshift altar erected near the facility.

   "It was a very private person, but was in all parts of the products created," said Glenn Harada, a former Apple employee of 22 years. "He never worked alone but none of this would have happened without him," he said.

With his passion for minimalist design and a marketing genius, Jobs laid the foundation for the company to continue to flourish after his death, believes the majority of analysts and investors. But Apple still faces challenges in the absence of the man who was their chief designer of products, marketing guru and seller can not be beaten.

Phones using Google's Android software are gaining ground in the market for smartphones, and there are questions about what the next great product from Apple.

Apple shares closed Thursday with a drop of 0.23 percent, to $ 377.37 in a market that ended the day on the rise.

HERITAGE OF JOBS: CONFIDENTIAL?

Jobs, in his traditional uniform black jersey turtleneck and blue jeans, was considered the heart and soul of a company that competed with Exxon Mobil for the title of the most valuable of the United States.

With an estimated net worth of 7,000 million dollars, including a 7 percent stake in Walt Disney Co, is not known how to manage the assets of Jobs.

The entrepreneur had occasionally been criticized for not using his enormous influence and wealth to philanthropy, as Warren Buffett and Bill Gates. His death revived speculation that part of your estate may be donated to cancer research groups or hospitals.

California law requires that the will is filed in probate court within 30 days after death. Jobs and his wife set at least three property trusts in 2009, which legal experts say is a sign that he might have been preparing their assets to continue to remain confidential at the time of his death.

Putting stock in trusts and real estate can either minimize estate taxes a person after his death to be disclosed publicly to avoid a probate court, said John O'Grady, trusts and estates lawyer in San Francisco.

Jobs was put up for adoption shortly after his birth in San Francisco to an American mother, Joanne Carole Schieble, and a father of Syrian origin, Abdulfattah "John" Jandali.

Jobs, who left college, started Apple Computer with Steve Wozniak his friend in the garage of his parents in 1976.

   "I feel like when John Lennon was murdered. Also JFK and Martin Luther King. Like Steve Jobs, they gave us hope," said Wozniak on his Facebook page.

Steve Jobs With Computer Innovation

Jobs changed the world of technology in the late 1970's, when the Apple II became the first computer to win a large group of followers.

And he did it again in 1984 with the Macintosh, which used cutting edge technologies developed at Xerox PARC and elsewhere to create the experience of personal computing as we know it today.

The rebellious streak that was central to his image made him fired from Apple in 1985, but returned in 1997 and after a few years began hosting a trio of products-the iPod, the iPhone and the iPhone-which again changed the established order of large industries.

Death of Steve Jobs Tweeted the World, Created 10 000 Tweets per Second

Following the announcement of the death of Steve Jobs, millions of people around the world used their Twitter accounts to share messages of regret for the premature departure of genius and great visionary of Apple. And so was the host of the popular theme in the social network that this news has been generating 10 000 tweets per second.

Steve Jobs Died at 56

According to the Australian social network monitoring called SR7 , the death of Steve Jobs tweets exceeded Beyoncé announcement about her pregnancy during the recent MTV Music Awards (which generated 8868 tweets per second).

It is known that on Twitter, its users typically generate approximately 600 tweets per second but, depending on what happens in the world, this number can change monstrously.

More than a day after the death of the founder of Apple, millions of people on Twitter are still remembering his legacy and mourn the departure of a memorable genius.